The all-new Audi A4 is expected to hit the Indian market soon and the media campaign wrapped up yesterday. Without a doubt, the Audi A4 is a beautiful machine, but we were interested in something else, not a car, in fact not even related to automobiles – the Mash Machine.
Innovated in Estonia, in Europe, the Mash Machine is a simple but addicting device. You can create your own music, save it and share it, having fun all the time. The Mash Machine also has a customizable sound, making it a powerful instrument for talented young people.
The system has 40 controllers which represent 40 pieces of music layered into 4 categories of bass, melody, vocals and drums lines. The Mash Machine is capable of playing any genre of music, from rock to electro.
In the automotive industry, the device can bring serious and fun engagement to events, launches, Expo presence. Indeed, Marketing & Activations campaigns can be built around it.
Music and technology are increasingly becoming a selling factor for new mid-size cars entering the market and the Mash Machine is an experience that can beautifully tie the brand to its target audience.
For more information, speak to their representative in India, Mr. Nitin Sharma, Chief Idea, SEES, Strategic Engagement & Event Solutions, a company that strives to make meetings and events effective in the Indian market. Nitin can be reached on +91 89 781 00021 and / or [email protected]
Here is a small video to demonstrate the pleasure that we can have with the Mash Machine.
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