Music production

Fender’s new guitar takes electronic music production and performance into the future –

The future of guitars is here and it’s called the American Acoustic Jazzmaster.

Fender’s latest in their Acoustasonic series may look like their classic 1960s Stratocaster on the outside, but it’s far from any electric guitar.

Offering a wide variety of electric and acoustic sounds, the Hybrid Unit is the ultimate guitar for electronic music artists like San Holo, Dabin or Sullivan King, who creatively use guitars both in the studio and during their performances.

Fender American Acoustasonic Jazzmaster Guitar Color Options.

What makes this guitar so special is that it is the result of feedback from musicians who have used the 25,000 Acoustasonic guitars made to date. With that in mind, it has a liberating form factor that makes the Acoustasonic Jazzmaster comfortable for any guitarist to play. However, its piece de resistance is its striking design, which makes it a functional and powerful tool for artists of all genres.

The body of the guitar is bigger than any other Acoustasonic model and as they say the bigger the better. It pushes the most air and therefore has the most forward acoustic tone. That’s why it produces such a loud sound, even when not plugged into an amp.

The shape and body of the guitar also directly affect the digital component it contains, allowing the Acoustasonic Jazzmaster to produce immeasurable sound combinations. On the body itself, there is a modulation knob and a voice switch that let you choose the mix of sounds you want while merging them in real time.

When you set the modulation knob to “A” or “B”, you will get two different voice options. The vocal switcher above offers five pairs of voices, which present different sounds that you would normally hear from different acoustic and electric guitars. And to diversify these sounds even further, Fender has added a humbucker function so you can play them clear or distorted.

For those who enjoy lo-fi music, options 2A and 2B offer a lo-fi piezoelectric effect and a combination of piezo crunch sounds. But if you tweak the modulation knob, you can mix it up to create even more lo-fi elements than these two parameters.

And the sonic possibilities don’t end there. The compatibility of the guitar with effects pedals opens up a bank of endless sound combinations. Country music artist Shooter Jennings used the Acoustasonic Jazzmaster to record his latest record, summing it up with a simple analogy: “Every guitar is a pencil and it’s a pencil box.”

This seamless switch between different guitars also makes the model a must-have during live performances. Usually, musicians carry multiple guitars on tour, and when they perform, you’ll see them swapping them between songs. But all the sounds they need are right at your fingertips on the Acoustasonic Jazzmaster.

Indie-rock and electropop artist Vagabon typically alternates between five different guitars on tour to deliver his multi-genre performances. “For my songs, it would often have to go from very quiet fingerpicking to picking and then to a really saturated sound, then to an even heavier sound,” she said, explaining the versatility of the Acoustasonic Jazzmaster. “I discovered how easily I could browse all of my different types of music very smoothly. “

It’s kind of like how San Holo customizes his guitars so he can play multiple sounds live and in the studio without switching guitars. When interviewed by Fender in 2019, the DJ and electronic music production virtuoso showed how he modified his iconic 1960s surf-green Fender Duo Sonic.

One of the changes was to remove the pickup selectors above the strings and move them to the volume and tone knobs. That way when he’s doing while playing, he doesn’t hit them and change the sound. He could also easily switch between the sounds he needs.

San Holo was definitely on to something, but Fender took the idea one step further by making a whole new category of guitars a reality. This historic innovation is the new one-man band of guitars and, for DJs and dance music producers, this will only help reach even higher heights of creativity while allowing them to keep up with the mercurial and mixing sounds. the genres of the EDM sphere.